Excitement At ASCO 2010

I am in Chicago for one of the larger medical shows in the country. It is called ASCO. Short for American Society of Oncology Physicians. Upon entering I had to walk amongst the sea of attendees that reminded me of being in the ocean more than Disney. It was a wall of people as far as the eye could see. The Rolling Stomes would have been proud.

There are several thousand attendees and vendors here. Your favorite drug companies are pushing major chemo meds from booths that cost more than mansions on the lake. Merck has a 3 D tv the size of a movie theater screen that shows a graphical presentation of how certain types of cancer cells can be halted with their drug. Quite cool. Genentech, Amgen, and many others were in a similar vein displaying some very high tech and ultra cool stuff.

But does that help your dying relative? Does spending this much money to get specialty Docs to take a look the only way to do these shows? I think maybe it is. My company had a small booth with few frills and we got maybe 5% of the traffic they did.

I will try to snap a few pics and post here. On a musical note... there is even more great tunes from more obscure bands that I have enjoyed courtesy of Pandora and the Current. Will post some recommendations soon.